Integrated marketing communications in advertising and promotion / (ระเบียนเลขที่ 539268)

000 -LEADER
fixed length control field 00806nam a2200277 a 4500
001 - CONTROL NUMBER
control field 539268
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602153934.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090825s2010 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314
International Standard Book Number 0324665318
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)779920578
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S48 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 577164
245 10 - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc China :
Name of publisher, distributor, etc South-Western/Cengage Learning,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
Other physical details col. ill.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8580
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 324908
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 322749
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ BF
ผู้กำหนดเลขหมู่และหัวเรื่อง VB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 27/08/2009 69 940.00 7   HF5415.123 .S48 2010 31379012742616 20/09/2014 19/09/2014 1980.00 Book

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