Sales promotion : (ระเบียนเลขที่ 557945)

000 -LEADER
fixed length control field 00828cam a22002778a 4500
001 - CONTROL NUMBER
control field 557945
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602161949.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100811s2010 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457044
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)457770832
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .M85 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Roddy.
9 (RLIN) 416013
245 10 - TITLE STATEMENT
Title Sales promotion :
Remainder of title how to create, implement & integrate campaigns that really work /
Statement of responsibility, etc Roddy Mullin.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 262 p. :
Other physical details ill.
449 ## - NEW TITLES OF THE MONTH
Date 05-1 New books Aug. 10
500 ## - GENERAL NOTE
General note Includes index.
General note Based on the original work by Julian Commins and Roddy Mullin.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 324908
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ BF
ผู้กำหนดเลขหมู่และหัวเรื่อง KB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Public note
          General Books Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus) Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus) General Stacks 16/08/2010 69 1825.00 3 HF5438.5 .M85 2010 31379013153409 17/03/2012 17/03/2012 3750.00 Book โอนจากห้องสมุดสังเวียนฯ-เก็บชั้นรางเลื่อน-12มีค2564

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