Mass communication theory : (ระเบียนเลขที่ 593571)

000 -LEADER
fixed length control field 07029nam a2200289 a 4500
001 - CONTROL NUMBER
control field 593571
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602173052.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120323s2012 mau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780495902904 (pbk.)
International Standard Book Number 049590290X (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)748773921
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B285 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
9 (RLIN) 540379
245 10 - TITLE STATEMENT
Title Mass communication theory :
Remainder of title foundations, ferment, and future /
Statement of responsibility, etc Stanley J. Baran, Dennis K. Davis.
250 ## - EDITION STATEMENT
Edition statement 6th ed., international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Wadsworth, Cengage Learning,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 456 p.
449 ## - NEW TITLES OF THE MONTH
Date 000009-1 New books Apr. 12
490 0# - SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section 1. Introduction to mass communication theory -- Chapter 1. Overview of mass communication theory : definition, evaluation, and understanding -- What is mass communication? -- Social science and the study of human behavior -- What is theory? -- Postpositivist theory -- Hermeneutic/interpretive theory -- Critical theory -- Normative theory -- Judging theory -- Broadening social science -- Mass communication theory -- Chapter 2. Evaluation of mass communication theory through four eras -- Evolution of media theory -- The era of mass society and mass culture -- Emergence of the limited-effects perspective -- Challenges to limited-effects theory -- Meaning-making perspectives on media -- Debates over issues -- Section 2. The first era of media theory : mass society and mass culture -- Chapter 3. The emerging media industries and mass society theory -- In the beginning -- Yellow journalism -- Mass media development and decline -- Mass society critics debate media influence -- Mass society theory's assumptions -- Early forms of mass society theory -- Gemeinschaft and gesellschaft -- Mechanical and organic solidarity -- Mass society theory today -- Chapter 4. Propaganda and the development of media theory -- Propaganda's origins -- Propaganda in the United States -- Behaviorism -- Freudianism -- Harold Lasswell's propaganda theory -- Walter Lippmann and the pictures in people's heads -- Reaction to early propaganda theory -- The institute for propaganda analysis -- Propaganda theory today -- Renewed interest in libertarianism -- Chapter 5. Normative theories -- Normative theories' origins -- Libertarian throught's origins -- The marketplace of ideas -- Government regulation -- Professional standards in journalism -- Limitations of professional standards -- A postwar compromise : social responsibility theory -- Social responsibility theory during the Cold War -- Social responsibility theory and professional practice -- Social responsibility theory today -- The internet era and the public interest -- Other normative theories -- Section 3. Ferment in the field : from limited-effects to critical cultural theoris -- Chapter 6. The emergence of limited-effects theory -- The origins of limited-effects theory -- Effects theory Lazarsfeld's -- Limitations in the Lazarsfeld approach -- Limited-effects theory -- From propaganda to attitude-change theories -- Carl Hovland and the experimental section -- Hovland's communication research program -- Focus on media effects in mass communication research -- The selaective processes -- Limitations of the persuasion research -- Contemporary selective exposure : the return of minimal effects -- Information-flow theory -- Klapper's phenomenistic theory -- Elite pluralism -- The power elite -- Limited-effects generalizations -- Limited-effects perspective's drawbacks -- Limited-effects perspective's contributions -- The legacy of Hovland and Lazarsfeld -- Chapter 7. Focus on functionalism and children : moving beyond limited effects -- Middle range theories and functionalism -- Systems theories -- The rise of systems theories -- Modeling systems -- Applying systems models to human communication -- Mass communication theorists adopt systems models -- The unfulfilled promise of functionalism -- Children and violence become the focus of mass communication research -- television violence theories -- Catharsis -- Social learning -- Social cognitive theory -- Aggressive cues -- Media violence in context -- Active theory of viewing -- The developmental perspective -- Video games renew interest in media violence -- Children's socialization -- Chapter 8. Critical and cultural theories of mass comminication emerge -- Changing times -- Media research takes a cultural turn -- Macroscopic versus microscopic theories -- Critical theory -- Comparing cultural theories and theories based on empirical research -- Cultural theories emerge in Europe -- Marxist theory -- NeoMarxism -- Textual analysis and literary criticism -- The Frankfurt school -- Neo-Marxist theory developes in Britain -- Political economy theory -- The debate between cultural studies and political economy theorists -- Transmissional versus ritual perspectives in cultural studies -- American research on popular culture -- Marshall Mcluhan -- Harold Innis : the bias of communication -- Mcluhan : understanding media -- Section 4. From active-audience to meaning-making theories : the emergence of contemporary mass communication theory -- Chapter 9. Uses, reception, and effects : audience theories -- From source-dominated to active-audience perspectives -- Early audience-centered research -- Confusing media functions and media uses -- revival of uses-and-gratifications -- Revisiting the active audience -- Uses-and-gratifications and effects -- Decoding and sensemaking : development of reception studies -- Feminist reception studies -- The rise of moderate-effects theories : new directions in audience effects research -- Information-processing theory -- Processing television news -- Elaboration likelihood model -- Entertainment theory -- Chapter 10. The role of media in the social world -- Roger's diffusion theory -- Social marketing theory -- Media system dependency theory -- The knowledge gap-- Agenda-setting and building -- Noelle-Neumann's spiral of silence -- News production research -- Media intrusion theory -- Chapter 11. Meaning-making in the social world -- Symbolic interactionism -- Pragmatism and the Chicago School -- Applying symbolic interactionism -- Social constructionism -- Goffman's frame analysis -- Contemporary thinking on frames and framing -- Framing and objectivity -- News framing effects -- Framing theory and the practice of journalism -- Cultivation analysis -- Controversy surrounds cultivation -- The products of cultivation analysis -- The mean world index -- Final words on cultivation -- The commodification of culture -- The ultimate cultural commodity : advertising -- Media literacy -- Silverblatt and potter on media literacy -- Chapter 12. The future of media theory and research -- Mass communication theory or media theory?
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Philosophy.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Davis, Dennis K.
9 (RLIN) 134038
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 9
Source of classification or shelving scheme
997 ## - STAFF NAME
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Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 26/03/2012 62 760.00 21 79 P90 .B285 2012 31379013654778 23/08/2022 16/08/2018 16/08/2018 860.00 Book

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