Mass media in a changing world : (ระเบียนเลขที่ 595705)

000 -LEADER
fixed length control field 01197nam a2200265 a 4500
001 - CONTROL NUMBER
control field 595705
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602173634.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t |v||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120627s2012 ab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071316323 (pbk.)
International Standard Book Number 0071316329 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)705953329
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .R597 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rodman, George R.,
Dates associated with a name 1948-
9 (RLIN) 117704
245 10 - TITLE STATEMENT
Title Mass media in a changing world :
Remainder of title history, industry, controversy /
Statement of responsibility, etc George Rodman.
250 ## - EDITION STATEMENT
Edition statement 4th ed., international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 498 p. :
Other physical details ill. (chiefly col.)
449 ## - NEW TITLES OF THE MONTH
Date 000006-1 New books July 12
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Overview -- 1. Introduction -- 2. Media impact -- Part 2. The print industries -- 3. Books -- 4. Newspapers -- 5. Magazines -- Part 3. The electronic industries -- 6. Movies -- 7. Recordings and the music industry -- 8. Radio -- 9. Television -- 10. The internet -- Part 4. Information and pesuasion industries -- 11. Evolving journalism -- 12. Public relations -- 13. Advertising -- 14. Media law -- 15. Media ethics.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ TW
ผู้กำหนดเลขหมู่และหัวเรื่อง VB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 28/06/2012 116 1110.00 6 16 P90 .R597 2012 31379013684684 21/05/2020 15/01/2019 1210.00 Book

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