Leading edge marketing research : (ระเบียนเลขที่ 596153)

000 -LEADER
fixed length control field 03148cam a2200289 a 4500
001 - CONTROL NUMBER
control field 596153
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602173753.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120702s2012 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412991315 (pbk.)
International Standard Book Number 1412991315 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)721906489
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .L43 2012
245 00 - TITLE STATEMENT
Title Leading edge marketing research :
Remainder of title 21st-century tools and practices /
Statement of responsibility, etc editors, Robert Kaden, Gerald Linda, Melvin Prince.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 483 p. :
Other physical details ill.
449 ## - NEW TITLES OF THE MONTH
Date 000005-1 New books Aug. 12
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Challenges to Marketing Research -- 1: New Roles for Marketing Researchers / Ian Lewis, Simon Chadwick -- Part II: Quantitative Marketing Research -- 2: Research ROI Analysis: A Powerful Tool for Marketers / Diane Schmalensee, A. Dawn Lesh -- 3: Combining Data Mines and Attitude Research / Paul Gurwitz -- 4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us / Howard Moskowitz, Burt Krieger, Linda Ettinger Lieberman -- 5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments / Crawford Hollingworth -- 6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers / Kevin Clancy, Ami Bowen -- 7: Marketing Accountability: Understanding Performance and Drivers of Brand Success / William Pink, Phillip Herr, Dorothy Fitch -- Part 3: Qualitative Marketing Research -- 8: Taking Qualitative Research to the Next Level / Judith Langer, Sharon Dimoldenberg -- 9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research / Jamie Gordon, Larry Irons -- 10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking / Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost, Mark Spence -- Part 4: Customer Motivation -- 12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers / Alastair Gordon -- 13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? / Sean Green, Neil Holbert -- 14: Using Empathy and Narrative to Ignite Research / Neil Gains -- 15: Standing Waves, Stasis, Contagion and Consumer Trends / J. Walker Smith -- Part 5: Marketing Research Industry Trends -- 16: Mixed Methods in Marketing Research / Mel Prince, Mark A. P. Davies, Chris Manolis, Susan Tratner -- 17: Improving a Firm's Performance Using Advanced Analytical Insights / Marco Vriens, David Rogers -- 18: Panel Online Survey and Research Quality / Raymon Pettit -- 19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn't Do Before / Mickey Brazeal -- 20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices / Darren Mark Noyce -- Epilogue: The Future of Marketing Research / Robert Moran.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kaden, Robert J.
9 (RLIN) 653320
Personal name Linda, Gerald.
9 (RLIN) 653321
Personal name Prince, Melvin.
9 (RLIN) 144492
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ BF
ผู้กำหนดเลขหมู่และหัวเรื่อง WD
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 03/07/2012 116 1890.00 3   HF5415.2 .L43 2012 31379013688917 15/11/2016 04/11/2016 1990.00 Book

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