Strategic brand management : (ระเบียนเลขที่ 604544)

000 -LEADER
fixed length control field	02069nam a2200289 a 4500
001 - CONTROL NUMBER
control field	604544
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200602175902.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121116s2013 b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780132664257

International Standard Book Number	0132664259
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)795687234
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	K45 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-
9 (RLIN)	429736
245 10 - TITLE STATEMENT
Title	Strategic brand management :
Remainder of title	building, measuring, and managing brand equity /
Statement of responsibility, etc	Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Upper Saddle River, N.J. :
Name of publisher, distributor, etc	Pearson/Prentice Hall,
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 562 p. :
Other physical details	col. ill.
449 ## - NEW TITLES OF THE MONTH
Date	000002-1 New books Nov. 12
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	pt. I Opening Perspectives -- ch. 1 Brands and Brand Management -- pt. II Identifying and Establishing Brand Positioning and Values -- ch. 2 Customer-Based Brand Equity and Brand Positioning -- ch. 3 Brand Resonance and the Brand Value Chain -- pt. III Designing and Implementing Brand Marketing Programs -- ch. 4 Choosing Brand Elements to Build Brand Equity -- ch. 5 Designing Marketing Programs to Build Brand Equity -- ch. 6 Integrating Marketing Communications to Build Brand Equity -- ch. 7 Leveraging Secondary Brand Associations to Build Brand Equity -- pt. IV Measuring and Interpreting Brand Performance -- ch. 8 Developing a Brand Equity Measurement and Management System -- ch. 9 Measuring Sources of Brand Equity : Capturing Customer Mind-Set -- ch. 10 Measuring Outcomes of Brand Equity : Capturing Market Performance -- pt. V Growing and Sustaining Brand Equity -- ch. 11 Designing and Implementing Branding Architecture Strategies -- ch. 12 Introducing and Naming New Products and Brand Extensions -- ch. 13 Managing Brands over Time -- ch. 14 Managing Brands over Geographic Boundaries and Market Segments -- pt. VI Closing Perspectives -- ch. 15 Closing Observations.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Management.
9 (RLIN)	23494
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Curriculum code	กต 316
Correlation factor	Highly correlated

Curriculum code	MK 316
Correlation factor	Highly correlated
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type	Reserve Book (1 Day)
Koha issues (borrowed), all copies	9
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ	TW
ผู้กำหนดเลขหมู่และหัวเรื่อง	VB

รายการฉบับพิมพ์
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Item status (Not for loan)	Collection code	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Koha item type
					Reserve Books	Professor Sangvian Indaravijaya Library	Professor Sangvian Indaravijaya Library	Circulation Counter	20/11/2012	116	1441.00	11		HD69.B7 K45 2013	31379013835393	24/10/2019	10/10/2019	2982.00	Reserve Book (7 Days)