Strategic brand management : (ระเบียนเลขที่ 604544)

000 -LEADER
fixed length control field 02069nam a2200289 a 4500
001 - CONTROL NUMBER
control field 604544
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602175902.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121116s2013 b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132664257
International Standard Book Number 0132664259
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)795687234
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K45 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 429736
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 562 p. :
Other physical details col. ill.
449 ## - NEW TITLES OF THE MONTH
Date 000002-1 New books Nov. 12
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I Opening Perspectives -- ch. 1 Brands and Brand Management -- pt. II Identifying and Establishing Brand Positioning and Values -- ch. 2 Customer-Based Brand Equity and Brand Positioning -- ch. 3 Brand Resonance and the Brand Value Chain -- pt. III Designing and Implementing Brand Marketing Programs -- ch. 4 Choosing Brand Elements to Build Brand Equity -- ch. 5 Designing Marketing Programs to Build Brand Equity -- ch. 6 Integrating Marketing Communications to Build Brand Equity -- ch. 7 Leveraging Secondary Brand Associations to Build Brand Equity -- pt. IV Measuring and Interpreting Brand Performance -- ch. 8 Developing a Brand Equity Measurement and Management System -- ch. 9 Measuring Sources of Brand Equity : Capturing Customer Mind-Set -- ch. 10 Measuring Outcomes of Brand Equity : Capturing Market Performance -- pt. V Growing and Sustaining Brand Equity -- ch. 11 Designing and Implementing Branding Architecture Strategies -- ch. 12 Introducing and Naming New Products and Brand Extensions -- ch. 13 Managing Brands over Time -- ch. 14 Managing Brands over Geographic Boundaries and Market Segments -- pt. VI Closing Perspectives -- ch. 15 Closing Observations.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 23494
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Curriculum code กต 316
Correlation factor Highly correlated
Curriculum code MK 316
Correlation factor Highly correlated
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Reserve Book (1 Day)
Koha issues (borrowed), all copies 9
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ TW
ผู้กำหนดเลขหมู่และหัวเรื่อง VB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Reserve Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library Circulation Counter 20/11/2012 116 1441.00 11   HD69.B7 K45 2013 31379013835393 24/10/2019 10/10/2019 2982.00 Reserve Book (7 Days)

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