Mass media research : (ระเบียนเลขที่ 616820)

000 -LEADER
fixed length control field 01281nam a2200289 a 4500
001 - CONTROL NUMBER
control field 616820
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602182331.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130816s2014 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285074603
International Standard Book Number 1285074602
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)843152070
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .W56 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wimmer, Roger D.
9 (RLIN) 4921
245 10 - TITLE STATEMENT
Title Mass media research :
Remainder of title an introduction /
Statement of responsibility, etc Roger D. Wimmer, Joseph R. Dominick.
250 ## - EDITION STATEMENT
Edition statement 10th ed., international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Wadsworth, Cengage Learning,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 481 p. :
Other physical details ill.
449 ## - NEW TITLES OF THE MONTH
Date 00000005-1 New books Aug. 13
490 0# - SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Research.
9 (RLIN) 4342
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dominick, Joseph R.
9 (RLIN) 614880
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ TW
ผู้กำหนดเลขหมู่และหัวเรื่อง VB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 16/08/2013 62 700.00 3 132 P91.3 .W56 2014 31379014087432 21/05/2020 17/01/2018 800.00 Book

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