Mass media research : (ระเบียนเลขที่ 616820)
[ ดูหมายเลขแท็ก ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01281nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 616820 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200602182331.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | t |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130816s2014 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285074603 |
| International Standard Book Number | 1285074602 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)843152070 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .W56 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 9 (RLIN) | 4921 |
| 245 10 - TITLE STATEMENT | |
| Title | Mass media research : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed., international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Wadsworth, Cengage Learning, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 481 p. : |
| Other physical details | ill. |
| 449 ## - NEW TITLES OF THE MONTH | |
| Date | 00000005-1 New books Aug. 13 |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wadsworth series in mass communication and journalism |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Research. |
| 9 (RLIN) | 4342 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 9 (RLIN) | 614880 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Koha issues (borrowed), all copies | 1 |
| Source of classification or shelving scheme | |
| 997 ## - STAFF NAME | |
| ผู้ทำรายการ | TW |
| ผู้กำหนดเลขหมู่และหัวเรื่อง | VB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Item status (Not for loan) | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Faculty of Journalism and Mass Communication Library | Faculty of Journalism and Mass Communication Library | General Stacks | 16/08/2013 | 62 | 700.00 | 3 | 132 | P91.3 .W56 2014 | 31379014087432 | 21/05/2020 | 17/01/2018 | 800.00 | Book |
