Hey whipple squeeze this! : (ระเบียนเลขที่ 617621)

000 -LEADER
fixed length control field 01779nam a2200277 a 4500
001 - CONTROL NUMBER
control field 617621
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602182446.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130903s2012 njua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118101339 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)748330547
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .S88 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sullivan, Luke.
9 (RLIN) 682111
245 10 - TITLE STATEMENT
Title Hey whipple squeeze this! :
Remainder of title a classic guide to creating great ads /
Statement of responsibility, etc Luke Sullivan ; with Sam Bennett.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 386 p. :
Other physical details ill.
449 ## - NEW TITLES OF THE MONTH
Date 00000004-1 New books Sept. 13
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Salesmen don't have to wear plaid: selling without selling out -- A sharp pencil works best: some thoughts on getting started -- A clean sheet of paper: coming up with an idea, the broad strokes -- Write when you get work: completing an idea, some finer touches -- Concepting for the hive mind: creativity in analog and digital -- Big honkin' ideas: putting it all together -- In the future, everyone will be famous for 30 seconds: some advice on telling stories visually -- But wait, there's more!: Seriously, does direct-response TV have to suck? -- Radio is hell but its a dry heat: some advice on working in a tough medium -- "Toto, I have a feeling we're not in McMann & Tate anymore": working out past the edge -- Only the good die young: the enemies of advertising -- Pecked to death by ducks: presenting and protecting your work -- A good book or a crowbar: some thoughts on getting into the business -- Making shoes versus making shoe commercials: is this a great business or what?
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
9 (RLIN) 6848
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bennett, Sam.
9 (RLIN) 682112
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ TW
ผู้กำหนดเลขหมู่และหัวเรื่อง WD
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 04/09/2013 14 595.00 1 2 HF5825 .S88 2012 31379014100854 20/05/2020 02/07/2015 1290.00 Book

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