The advertising concept book : (ระเบียนเลขที่ 619960)

000 -LEADER
fixed length control field 01302cam a2200325 a 4500
001 - CONTROL NUMBER
control field 619960
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210107090832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s2012 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500516232 (hbk.)
International Standard Book Number 0500516235 (hbk.)
International Standard Book Number 9780500290316 (pbk.)
International Standard Book Number 0500290318 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)778270510
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B28 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Pete
Fuller form of name (Pete S.)
9 (RLIN) 594323
245 14 - TITLE STATEMENT
Title The advertising concept book :
Remainder of title think now, design later : a complete guide to creative ideas, strategies and campaigns /
Statement of responsibility, etc Pete Barry.
250 ## - EDITION STATEMENT
Edition statement 2nd ed., rev. & expanded.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Thames & Hudson,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 296 p. :
Other physical details ill.
449 ## - NEW TITLES OF THE MONTH
Date 00000002-1 New books Nov. 13
500 ## - GENERAL NOTE
General note Previous ed.: 2008.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 291) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 320808
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 26904
Topical term or geographic name as entry element Advertising copy.
9 (RLIN) 6848
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 3
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้กำหนดเลขหมู่และหัวเรื่อง WT
ผู้แก้ไขข้อมูลเดิม KO
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 11/11/2013 89 1650.00 5 80 HF5823 .B28 2012 31379014142930 04/02/2021 07/01/2021 07/01/2021 3400.00 Book

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