Mass media in a changing world / (ระเบียนเลขที่ 635681)

000 -LEADER
fixed length control field 01605cam a22003014a 4500
001 - CONTROL NUMBER
control field ocn272308808
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210108114436.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141016s2010 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070172739 (pbk. : IE)
International Standard Book Number 0070172730 (pbk. : IE)
International Standard Book Number 9780073511955 (alk. paper)
International Standard Book Number 0073511951 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)272308808
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .R597 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rodman, George R.,
Dates associated with a name 1948-
9 (RLIN) 117704
245 10 - TITLE STATEMENT
Title Mass media in a changing world /
Statement of responsibility, etc George Rodman.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Higher Education,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 512 p. :
Other physical details ill. (chiefly col.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
9 (RLIN) 2751
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN TULIB - 63 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ VB
ผู้กำหนดเลขหมู่และหัวเรื่อง VB
ผู้แก้ไขข้อมูลเดิม VB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Books Boonchoo Treethong Library, Lampang Campus Boonchoo Treethong Library, Lampang Campus General Stacks 16/10/2014 7 500.00 P90 .R597 2010 31379014522065 17/05/2021 600.00 16/10/2014 Book

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