| 000 -LEADER |
|---|
| fixed length control field |
03748cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn908071019 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211207090615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161207s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015015848 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765646941 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
0765646935 (cloth : alk. paper) |
|
|---|
| International Standard Book Number |
9780765646934 (cloth : alk. paper) |
|
|---|
| International Standard Book Number |
0765646943 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)908071019 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.C65716 2016 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer psychology in a social media world / |
| Statement of responsibility, etc |
edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 277 pages : |
| Other physical details |
illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface / Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch -- Part 1: Consumer Engagement with Social Media -- 1. Motivations for Consumer Engagement with Social Media / Eva Buechel and Jonah Berger -- 2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media / Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier -- 3. Resistance to Electronic Word of Mouth as a Function of the Message Source and Context / Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes -- 4. Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content / Cansu Sogut, Barbara Bickart, and Frederic Brunel -- 5. A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices / Andrew Smith and Martin A. Pyle -- 6. Consumer Behavior in the Social Media Marketplace: Platform Personality Matters / Marlene Towns -- 7. The Effects of Goal Publicity on Goal Persistence in the Social Media World / Jinfeng (Jenny) Jiao and Catherine Cole -- Part 2: Branding and Advertising Issues in Social Media -- 8. Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement / Heather Johnson Dretsch and Amna Kirmani -- 9. Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media / Melanie Green and Jenna Clark -- 10. To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs / Richard Yalch and Xi Chen -- 11. To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques / Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann -- Part 3: Measurement and Interpretation Issues in Social Media -- 12. Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics / Heather Honea -- 13. Advertising Effects in Social Media / Yogesh Joshi -- 14. A Way with Words: Using Language for Psychological Science in the Modern Era / Ryan Boyd and James Pennebaker -- Part 4: Public Policy Issues in Social and Digital Media -- 15. Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns / Jennifer Harris, Amy Heard, and Dale Kunkel -- 16. Online Violent Media Consumption in Adolescents: An Exploratory Study / Yupin Patarapongsant and Issariya Woraphiphat -- 17. Current Issues and Future Challenges Related to Consumer Privacy in Social Media / Curtis Haugtvedt. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
521 |
|
|---|
| Topical term or geographic name as entry element |
Social media. |
| 9 (RLIN) |
580542 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
500 |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
216499 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Curriculum code |
กต 311 |
| Correlation factor |
Highly correlated |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dimofte, Claudiu V. |
| 9 (RLIN) |
760049 |
|
|---|
| Personal name |
Haugtvedt, Curtis P., |
| Dates associated with a name |
1958- |
| 9 (RLIN) |
507505 |
|
|---|
| Personal name |
Yalch, Richard. |
| 9 (RLIN) |
760050 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Koha issues (borrowed), all copies |
6 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
HELD BY TULIB - 109 OTHER HOLDINGS |
| 994 ## - [Tag from OCLC Connexion] |
|---|
| - |
Z0 |
| -- |
TULIB |
| 997 ## - STAFF NAME |
|---|
| ผู้ทำรายการ |
IM |
