Consumer psychology in a social media world / (ระเบียนเลขที่ 672597)

000 -LEADER
fixed length control field 03748cam a2200373 i 4500
001 - CONTROL NUMBER
control field ocn908071019
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211207090615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161207s2016 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015015848
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765646941 (pbk. : alk. paper)
International Standard Book Number 0765646935 (cloth : alk. paper)
International Standard Book Number 9780765646934 (cloth : alk. paper)
International Standard Book Number 0765646943 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)908071019
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .C65716 2016
245 00 - TITLE STATEMENT
Title Consumer psychology in a social media world /
Statement of responsibility, etc edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 277 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface / Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch -- Part 1: Consumer Engagement with Social Media -- 1. Motivations for Consumer Engagement with Social Media / Eva Buechel and Jonah Berger -- 2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media / Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier -- 3. Resistance to Electronic Word of Mouth as a Function of the Message Source and Context / Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes -- 4. Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content / Cansu Sogut, Barbara Bickart, and Frederic Brunel -- 5. A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices / Andrew Smith and Martin A. Pyle -- 6. Consumer Behavior in the Social Media Marketplace: Platform Personality Matters / Marlene Towns -- 7. The Effects of Goal Publicity on Goal Persistence in the Social Media World / Jinfeng (Jenny) Jiao and Catherine Cole -- Part 2: Branding and Advertising Issues in Social Media -- 8. Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement / Heather Johnson Dretsch and Amna Kirmani -- 9. Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media / Melanie Green and Jenna Clark -- 10. To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs / Richard Yalch and Xi Chen -- 11. To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques / Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann -- Part 3: Measurement and Interpretation Issues in Social Media -- 12. Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics / Heather Honea -- 13. Advertising Effects in Social Media / Yogesh Joshi -- 14. A Way with Words: Using Language for Psychological Science in the Modern Era / Ryan Boyd and James Pennebaker -- Part 4: Public Policy Issues in Social and Digital Media -- 15. Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns / Jennifer Harris, Amy Heard, and Dale Kunkel -- 16. Online Violent Media Consumption in Adolescents: An Exploratory Study / Yupin Patarapongsant and Issariya Woraphiphat -- 17. Current Issues and Future Challenges Related to Consumer Privacy in Social Media / Curtis Haugtvedt.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 521
Topical term or geographic name as entry element Social media.
9 (RLIN) 580542
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
9 (RLIN) 500
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 216499
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Curriculum code กต 311
Correlation factor Highly correlated
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dimofte, Claudiu V.
9 (RLIN) 760049
Personal name Haugtvedt, Curtis P.,
Dates associated with a name 1958-
9 (RLIN) 507505
Personal name Yalch, Richard.
9 (RLIN) 760050
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 6
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 109 OTHER HOLDINGS
994 ## - [Tag from OCLC Connexion]
- Z0
-- TULIB
997 ## - STAFF NAME
ผู้ทำรายการ IM
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 07/12/2016 22 1815.00 6 22 HF5415.32 .C65716 2016 31379015313407 18/02/2022 07/12/2021 1915.00 07/12/2016 Book

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