The psychology of consumer profiling in a digital age / (ระเบียนเลขที่ 672602)

000 -LEADER
fixed length control field 01550cam a2200337 i 4500
001 - CONTROL NUMBER
control field ocn940455311
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602184023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161207s2016 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016000870
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138957961 (hardback : alk. paper)
International Standard Book Number 1138957968 (hardback : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)940455311
Canceled/invalid control number (OCoLC)919480916
-- (OCoLC)935193116
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .G86 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gunter, Barrie.
9 (RLIN) 598828
245 14 - TITLE STATEMENT
Title The psychology of consumer profiling in a digital age /
Statement of responsibility, etc Barrie Gunter.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 257 pages.
490 1# - SERIES STATEMENT
Series statement Routledge studies in marketing ;
Volume number/sequential designation 2
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer profiling.
9 (RLIN) 466130
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 521
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
9 (RLIN) 330624
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Curriculum code กต 311
Correlation factor Highly correlated
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge studies in marketing ;
Volume number/sequential designation 2.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 18 OTHER HOLDINGS
994 ## - [Tag from OCLC Connexion]
- Z0
-- TULIB
997 ## - STAFF NAME
ผู้ทำรายการ IM
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 07/12/2016 22 5385.00 1 11 HF5415.32 .G86 2016 31379015313381 09/07/2019 29/01/2019 5485.00 07/12/2016 Book

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