The psychology of consumer profiling in a digital age / (ระเบียนเลขที่ 672602)
[ ดูหมายเลขแท็ก ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01550cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn940455311 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200602184023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161207s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016000870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138957961 (hardback : alk. paper) |
| International Standard Book Number | 1138957968 (hardback : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)940455311 |
| Canceled/invalid control number | (OCoLC)919480916 |
| -- | (OCoLC)935193116 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .G86 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gunter, Barrie. |
| 9 (RLIN) | 598828 |
| 245 14 - TITLE STATEMENT | |
| Title | The psychology of consumer profiling in a digital age / |
| Statement of responsibility, etc | Barrie Gunter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 257 pages. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge studies in marketing ; |
| Volume number/sequential designation | 2 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer profiling. |
| 9 (RLIN) | 466130 |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 521 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 330624 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Curriculum code | กต 311 |
| Correlation factor | Highly correlated |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Routledge studies in marketing ; |
| Volume number/sequential designation | 2. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 1 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | HELD BY TULIB - 18 OTHER HOLDINGS |
| 994 ## - [Tag from OCLC Connexion] | |
| - | Z0 |
| -- | TULIB |
| 997 ## - STAFF NAME | |
| ผู้ทำรายการ | IM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Item status (Not for loan) | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Professor Sangvian Indaravijaya Library | Professor Sangvian Indaravijaya Library | General Stacks | 07/12/2016 | 22 | 5385.00 | 1 | 11 | HF5415.32 .G86 2016 | 31379015313381 | 09/07/2019 | 29/01/2019 | 5485.00 | 07/12/2016 | Book |
