Content is king : (ระเบียนเลขที่ 674670)

000 -LEADER
fixed length control field 02399cam a2200313 i 4500
001 - CONTROL NUMBER
control field ocn857981670
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181217120116.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170215s2015 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781623565459 (PB)
International Standard Book Number 1623565456 (PB)
International Standard Book Number 9781623566623 (HB)
International Standard Book Number 1623566622 (HB)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)857981670
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN4784.O62
Item number C66 2015
245 00 - TITLE STATEMENT
Title Content is king :
Remainder of title news media management in the digital age /
Statement of responsibility, etc Gary Graham ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Bloomsbury Academic,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 244 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part one: Media community. Content is king: strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill -- News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano -- Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw -- The convergence of politics and entertainment: the politics of personal concern / Young Mie Kim -- Part two: Finding value in a world of disruptive technology. Establishing leadership and strategic management / Gary Graham and John Hill -- Value activities and newspapers / Gary Graham and John Hill -- Self-organizing digital news / Anita Greenhill and Gordon Fletcher -- News consumption and cross-media synergies / Gary Graham and Anita Greenhill -- Part three: Experimenting with the audience. Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson -- News organizations and online communities: the science of how to build effective social networks / Chris j. Vargo -- News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill -- Part four: Ongoing strategies. Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano -- The economics of paywalls / John Hill -- Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online journalism.
9 (RLIN) 465688
Topical term or geographic name as entry element News Web sites.
Topical term or geographic name as entry element Press.
9 (RLIN) 186694
Topical term or geographic name as entry element Reporters and reporting.
9 (RLIN) 2472
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 763294
Personal name Graham, Gary,
Dates associated with a name 1966-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 4
997 ## - STAFF NAME
ผู้ทำรายการ WU
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 15/02/2017 89 2610.00 4 13 PN4784.O62 C66 2015 31379015369938 31/01/2022 17/12/2018 17/12/2018 5320.00 15/02/2017 Book

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