The advertising concept book : (ระเบียนเลขที่ 674815)

000 -LEADER
fixed length control field 01815cam a2200337 i 4500
001 - CONTROL NUMBER
control field ocn940361731
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200815121050.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170220s2016 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016933409
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0500292671 (pbk.)
International Standard Book Number 9780500292679 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)940361731
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B28 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Pete
Fuller form of name (Pete S.)
9 (RLIN) 594323
245 14 - TITLE STATEMENT
Title The advertising concept book :
Remainder of title think now, design later : a complete guide to creative ideas, strategies and campaigns /
Statement of responsibility, etc Pete Barry.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, N.Y. :
Name of publisher, distributor, etc Thames & Hudson,
Date of publication, distribution, etc c2016.
300 ## - PHYSICAL DESCRIPTION
Extent 320 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (page 315) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
520 ## - SUMMARY, ETC.
Summary, etc Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 320808
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 26904
Topical term or geographic name as entry element Advertising copy.
9 (RLIN) 6848
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 71 OTHER HOLDINGS
994 ## - [Tag from OCLC Connexion]
- Z0
-- TULIB
997 ## - STAFF NAME
ผู้ทำรายการ VB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 20/02/2017 7 1960.00 1 HF5823 .B28 2016 31379015370050 20/05/2020 08/08/2017 2060.00 20/02/2017 Book

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