Advertising research : (ระเบียนเลขที่ 675996)

000 -LEADER
fixed length control field 01487cam a22002654a 4500
001 - CONTROL NUMBER
control field ocn703104561
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170727112258.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170327s2012 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132128322
Qualifying information (alk. paper)
International Standard Book Number 0132128322
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)703104561
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5814
Item number .D385 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Davis, Joel J.,
Dates associated with a name 1950-
9 (RLIN) 434071
245 10 - TITLE STATEMENT
Title Advertising research :
Remainder of title theory and practice /
Statement of responsibility, etc Joel J. Davis.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 675 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Foundations. The nature and process of advertising research ; Research ethics -- pt. II. Sources of information. Secondary research ; Sampling -- pt. III. Qualitative research. Collecting qualitative insights ; Focus groups ; Analysis of qualitative data -- pt. IV. Quantitative research. Observation research: human and automated ; Observation research: biometrics ; Data collection through surveys ; Measurement ; Writing survey questions ; Questionnaire design ; Experimentation ; Descriptive statistics ; Inferential statistics -- pt. V. Applied topics. Segmentation ; Brand mapping ; Advertising testing: concept and communications tests ; Post-production advertising testing and optimization ; Reporting research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Research.
9 (RLIN) 327154
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
997 ## - STAFF NAME
ผู้ทำรายการ WU
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 27/03/2017 116 10264.00 1 1 HF5814 .D385 2012 31379015398804 20/05/2020 27/07/2017 20628.00 27/03/2017 Book

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