Marketing 4.0 : (ระเบียนเลขที่ 680272)

000 -LEADER
fixed length control field 01542cam a2200313 i 4500
001 - CONTROL NUMBER
control field ocn961457576
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210310073952.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170713s2017 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016036899
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208 (cloth)
International Standard Book Number 1119341205 (cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)961457576
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K5988 2017
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 4918
245 10 - TITLE STATEMENT
Title Marketing 4.0 :
Remainder of title moving from traditional to digital /
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246 1# - VARYING FORM OF TITLE
Title proper/short title Marketing four point zero
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2017.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184 p.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Fundamental trends shaping marketing. Power shifts to the connected customers -- The paradoxes of marketing to connected customers -- The influential digital subcultures -- Marketing 4.0 in the digital economy -- New frameworks for marketing in the digital economy. The new customer path -- Marketing productivity metrics -- Industry archetypes and best practices -- Tactical marketing applications in the digital economy. Human-centric marketing for brand attraction -- Content marketing for brand curiosity -- Omnichannel marketing for brand commitment -- Engagement marketing for brand affinity -- Epilogue: Getting WOW!
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 446
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 216499
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan,
Dates associated with a name 1947-
9 (RLIN) 361090
Personal name Setiawan, Iwan.
9 (RLIN) 612312
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 14
997 ## - STAFF NAME
ผู้ทำรายการ PR
ผู้ทำหนังสือซ้ำ V
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Checked out
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 13/07/2017 67 1095.00 11 45 HF5415 .K5988 2017 31379015454391 24/08/2021 10/03/2021 1195.00 13/07/2017 Book  
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 06/02/2020 53 726.00 3 32 HF5415 .K5988 2017 31379015541072 27/01/2021 27/01/2021 826.00 06/02/2020 Book 31/05/2022

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