Persuasion in the media age / (Record no. 688358)

000 -LEADER
fixed length control field 02214cam a2200421 i 4500
001 - CONTROL NUMBER
control field ocn819136249
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180314134243.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180312s2013 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781577668268 (pbk.)
International Standard Book Number 157766826X (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)819136249
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P301.5.P47
Item number B67 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Borchers, Timothy A.
9 (RLIN) 462395
245 10 - TITLE STATEMENT
Title Persuasion in the media age /
Statement of responsibility, etc Timothy A. Borchers.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Long Grove, Ill. :
Name of publisher, distributor, etc Waveland Press,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 471 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 437-452) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- pt. II. Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images -- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- pt. III. Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Rhetoric)
9 (RLIN) 321094
Topical term or geographic name as entry element Mass media.
9 (RLIN) 2751
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
997 ## - STAFF NAME
ผู้ทำรายการ WU
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
Not withdrawn Not Lost   Not damaged   General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 2018-03-12 62 3860.00 1 2 P301.5.P47 B67 2013 31379015528012 2018-08-25 2018-03-14 7820.00 2018-03-12 Book

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