Marketing for tourism, hospitality & events : (Record no. 691403)

000 -LEADER
fixed length control field 02470cam a2200481Ii 4500
001 - CONTROL NUMBER
control field ocn968776909
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180908085719.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180606s2017 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473926646
International Standard Book Number 1473926645
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)968776909
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .H83 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hudson, Simon.
9 (RLIN) 544651
245 10 - TITLE STATEMENT
Title Marketing for tourism, hospitality & events :
Remainder of title a global & digital approach /
Statement of responsibility, etc Simon Hudson and Louise Hudson.
246 1# - VARYING FORM OF TITLE
Title proper/short title HF5415.127Marketing for tourism, hospitality and events
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 370 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
9 (RLIN) 232080
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 785194
Personal name Hudson, Louise.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
997 ## - STAFF NAME
ผู้ทำรายการ WU
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
Not withdrawn Not Lost   Not damaged   General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 2018-06-06 67 2540.00 1 HF5415.127 .H83 2017 31379008606346 2018-09-17 2018-09-08 5180.00 2018-06-06 Book

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