The advertising handbook / (ระเบียนเลขที่ 691749)
[ ดูหมายเลขแท็ก ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01181cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1020294339 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190308082634.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180618s2018 nyua bf 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017045377 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138678835 (paperback) |
| International Standard Book Number | 9781138678828 (hardcover) |
| International Standard Book Number | 1138678821 (hardcover) |
| International Standard Book Number | 113867883X (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1020294339 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B69 2018 |
| 245 04 - TITLE STATEMENT | |
| Title | The advertising handbook / |
| Statement of responsibility, etc | edited by Jonathan Hardy, Helen Powell and Iain MacRury. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Abingdon [England] : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 280 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Media practice |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of The advertising handbook, 2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 325753 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan, |
| Dates associated with a name | 1963- |
| 9 (RLIN) | 785567 |
| Personal name | MacRury, Iain. |
| 9 (RLIN) | 574507 |
| Personal name | Powell, Helen. |
| 9 (RLIN) | 594784 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Media practice |
| 9 (RLIN) | 41894 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 3 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN TULIB - 6 OTHER HOLDINGS |
| 994 ## - [Tag from OCLC Connexion] | |
| - | Z0 |
| -- | TULIB |
| 997 ## - STAFF NAME | |
| ผู้ทำรายการ | KC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Item status (Not for loan) | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Faculty of Journalism and Mass Communication Library | Faculty of Journalism and Mass Communication Library | General Stacks | 18/06/2018 | 62 | 1980.00 | 3 | 4 | HF5823 .B69 2018 | 31379015571368 | 01/08/2020 | 08/03/2019 | 4060.00 | 18/06/2018 | Book |
