The advertising handbook / (ระเบียนเลขที่ 691749)

000 -LEADER
fixed length control field 01181cam a2200373 i 4500
001 - CONTROL NUMBER
control field on1020294339
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190308082634.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180618s2018 nyua bf 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017045377
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138678835 (paperback)
International Standard Book Number 9781138678828 (hardcover)
International Standard Book Number 1138678821 (hardcover)
International Standard Book Number 113867883X (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1020294339
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B69 2018
245 04 - TITLE STATEMENT
Title The advertising handbook /
Statement of responsibility, etc edited by Jonathan Hardy, Helen Powell and Iain MacRury.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon [England] :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 280 p.
490 1# - SERIES STATEMENT
Series statement Media practice
500 ## - GENERAL NOTE
General note Revised edition of The advertising handbook, 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Handbooks, manuals, etc.
9 (RLIN) 325753
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hardy, Jonathan,
Dates associated with a name 1963-
9 (RLIN) 785567
Personal name MacRury, Iain.
9 (RLIN) 574507
Personal name Powell, Helen.
9 (RLIN) 594784
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Media practice
9 (RLIN) 41894
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 3
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN TULIB - 6 OTHER HOLDINGS
994 ## - [Tag from OCLC Connexion]
- Z0
-- TULIB
997 ## - STAFF NAME
ผู้ทำรายการ KC
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 18/06/2018 62 1980.00 3 4 HF5823 .B69 2018 31379015571368 01/08/2020 08/03/2019 4060.00 18/06/2018 Book

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