Brand management : (Record no. 691880)

000 -LEADER
fixed length control field 02175cam a2200457Ii 4500
001 - CONTROL NUMBER
control field ocn990641950
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180620115908.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180620s2018 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017955497
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983 (pbk.)
International Standard Book Number 1473951984 (pbk.)
International Standard Book Number 9781473951976 (hbk.)
International Standard Book Number 1473951976 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)990641950
Canceled/invalid control number (OCoLC)990442319
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B474 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael.
9 (RLIN) 613507
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title co-creating meaningful brands /
Statement of responsibility, etc Michael Beverland.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 400 p. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Foundations of co-creating brand meaning – 1. Brands and branding – 2. Understanding brand users – 3. Brand equity – 4. Data, insights, and measurement – Part II: Co-creating brand meaning over time – 5. The beginnings-new brand co-creation – 6. Building and maintaining a brand’s position – 7. Extending the brand, partnering, and managing brand portfolios – 8. Brand innovation: Revitalizing and refreshing brands – Part III: Brand management challenges – 9. Global branding – 10. Corporate branding, services, and business-to-business branding – 11. Ethics and brands – 12. Managing brand crisis.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 551229
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 22 OTHER HOLDINGS
994 ## - [Tag from OCLC Connexion]
- Z0
-- TULIB
997 ## - STAFF NAME
ผู้ทำรายการ RP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not withdrawn Not Lost   Not damaged   General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 2018-06-20 67 2530.00 HF5415.1255 .B474 2018 31379008606528 2018-06-25 5160.00 2018-06-20 Book

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