B2B customer experience : (ระเบียนเลขที่ 701965)
[ ดูหมายเลขแท็ก ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02361cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn991315833 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210207153738.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191008s2018 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481858 |
| International Standard Book Number | 0749481854 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)991315833 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | .H265 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hague, Nick, |
| Dates associated with a name | 1974- |
| 9 (RLIN) | 456227 |
| 245 10 - TITLE STATEMENT | |
| Title | B2B customer experience : |
| Remainder of title | a practical guide to delivering exceptional CX / |
| Statement of responsibility, etc | Nick Hague and Paul Hague. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London, UK : |
| Name of publisher, distributor, etc | Kogan Page Ltd, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 226 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why bother? -- Customer experience in business to business markets -- Exploring customer experience, loyalty and inertia -- Understanding customer experience and profitability -- Mapping the customer experience position today -- The six pillars of customer experience -- Essential metrics for measuring customer experience -- How to benchmark customer experience -- What are the key drivers of customer experience? -- Customer journey mapping and how to apply it -- Strategies for achieving excellent customer experience -- Developing a customer experience strategy -- Securing buy-in at all levels of customer experience -- Working with the sales and marketing teams to streamline customer experience -- How to create an internal service culture -- Using segmentation to deliver better customer experience -- Implementation of a customer experience programme -- The role of brands in creating better customer experience -- The role of products in creating better customer experience -- Price and its role in creating better customer experience -- Place and its role in creating better customer experience -- Promotion and its role in creating better customer experience -- The role of people in creating better customer experience -- Controls that ensure the customer experience programme stays on track -- Measuring performance of customer experience initiatives -- The challenge of continuous improvement in customer experience. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 9 (RLIN) | 17274 |
| Topical term or geographic name as entry element | Customer loyalty. |
| 9 (RLIN) | 359156 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hague, Paul N. |
| 9 (RLIN) | 17634 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 2 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | HELD BY TULIB - 29 OTHER HOLDINGS |
| 994 ## - [Tag from OCLC Connexion] | |
| - | Z0 |
| -- | TULIB |
| 997 ## - STAFF NAME | |
| ผู้ทำรายการ | JJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Item status (Not for loan) | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Puey Ungphakorn Library, Rangsit Campus | Puey Ungphakorn Library, Rangsit Campus | General Stacks | 04/10/2019 | 22 | 850.00 | 2 | 7 | HF5415.5 .H265 2018 | 31379015517213 | 17/05/2021 | 07/02/2021 | 950.00 | 04/10/2019 | Book |
