B2B customer experience : (ระเบียนเลขที่ 701965)

000 -LEADER
fixed length control field 02361cam a2200313 i 4500
001 - CONTROL NUMBER
control field ocn991315833
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210207153738.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191008s2018 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749481858
International Standard Book Number 0749481854
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)991315833
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .H265 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Nick,
Dates associated with a name 1974-
9 (RLIN) 456227
245 10 - TITLE STATEMENT
Title B2B customer experience :
Remainder of title a practical guide to delivering exceptional CX /
Statement of responsibility, etc Nick Hague and Paul Hague.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London, UK :
Name of publisher, distributor, etc Kogan Page Ltd,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 226 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why bother? -- Customer experience in business to business markets -- Exploring customer experience, loyalty and inertia -- Understanding customer experience and profitability -- Mapping the customer experience position today -- The six pillars of customer experience -- Essential metrics for measuring customer experience -- How to benchmark customer experience -- What are the key drivers of customer experience? -- Customer journey mapping and how to apply it -- Strategies for achieving excellent customer experience -- Developing a customer experience strategy -- Securing buy-in at all levels of customer experience -- Working with the sales and marketing teams to streamline customer experience -- How to create an internal service culture -- Using segmentation to deliver better customer experience -- Implementation of a customer experience programme -- The role of brands in creating better customer experience -- The role of products in creating better customer experience -- Price and its role in creating better customer experience -- Place and its role in creating better customer experience -- Promotion and its role in creating better customer experience -- The role of people in creating better customer experience -- Controls that ensure the customer experience programme stays on track -- Measuring performance of customer experience initiatives -- The challenge of continuous improvement in customer experience.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 17274
Topical term or geographic name as entry element Customer loyalty.
9 (RLIN) 359156
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hague, Paul N.
9 (RLIN) 17634
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 2
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 29 OTHER HOLDINGS
994 ## - [Tag from OCLC Connexion]
- Z0
-- TULIB
997 ## - STAFF NAME
ผู้ทำรายการ JJ
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Books Puey Ungphakorn Library, Rangsit Campus Puey Ungphakorn Library, Rangsit Campus General Stacks 04/10/2019 22 850.00 2 7 HF5415.5 .H265 2018 31379015517213 17/05/2021 07/02/2021 950.00 04/10/2019 Book

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