Design thinking : (ระเบียนเลขที่ 709264)

000 -LEADER
fixed length control field 03804cam a2200289 a 4500
001 - CONTROL NUMBER
control field ocn316029038
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200707111537.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200303s2009 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781581156683 (pbk.)
International Standard Book Number 1581156685
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)316029038
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TS171.4
Item number .D482 2009
245 00 - TITLE STATEMENT
Title Design thinking :
Remainder of title integrating innovation, customer experience and brand value /
Statement of responsibility, etc edited by Thomas Lockwood.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Allworth Press,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 285 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Notes on the evolution of design thinking : a work in progress / Craig M. Vogel -- The designful company / Marty Neumeier -- Creating the right environment for design / Julian Jenkins -- Designing business : new models for success / Heather M.A. Fraser -- Unleashing the power of design thinking / Kevin Clark and Ron Smith -- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood -- The four powers of design : a value model in design management /Brigitte Borja de Mozota -- Transition : becoming a design-minded organization / Thomas Lockwood -- Building leadership brands by design / Jerome Kathman -- Let's brandjam to humanize our brands / Mark Gobe -- Bringing the future into global brands / Tony Kim -- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel -- Branding and design innovation leadership : what's next? / Phil Best -- Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves -- Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason -- From small ideas to radical service innovation / Mark Jones and Fran Samalionis -- Would you like service with that? / Chris Bedford and Anson Lee -- Service design via the global web : global companies serving local markets / Brian Gillespie -- The mathematics of brand satisfaction / Chris Rockwell -- Will meaningful brand experiences disrupt your market? / David W. Norton -- The road to authentic brand is jittered [sic] with design / David Lemley -- Customer loyalty and the elements of user experience / Jesse James Garrett -- Experiential design drives an established brand / Judi Jacobs and Jeff Hackett.<br/>
520 ## - SUMMARY, ETC.
Summary, etc Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies' forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: "Building Leadership Brands," "The Designful Company," "Brand Building by Service Design," "Service Design Via the Global Web," "Customer Loyalty," and "Driving Brand Loyalty on the Web."
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial design.
9 (RLIN) 31096
Topical term or geographic name as entry element Product design.
9 (RLIN) 618889
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lockwood, Thomas.
9 (RLIN) 185301
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 267 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ PN
ผู้ตรวจสอบหัวเรื่องและเลขหมู่ ST
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 03/03/2020 53 783.00 1 TS171.4 .D482 2009 31379008335342 22/07/2020 14/03/2020 1666.00 03/03/2020 Book

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