Inspired : (ระเบียนเลขที่ 711371)

000 -LEADER
fixed length control field 05810cam a2200349 i 4500
001 - CONTROL NUMBER
control field on1008765305
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200731155605.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171020s2018 nju 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119387503 (hbk.)
International Standard Book Number 1119387507 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1008765305
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.157
Item number .C34 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cagan, Marty.
9 (RLIN) 810015
245 10 - TITLE STATEMENT
Title Inspired :
Remainder of title how to create tech products customers love /
Statement of responsibility, etc Marty Cagan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc John Wiley & Sons, Inc.,
Date of publication, distribution, etc [2018]
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 349 p.
500 ## - GENERAL NOTE
General note Revised edition of the author's Inspired, [2008].
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Lessons from top tech companies. Behind every great product -- Technology-powered products and services -- Startups: getting to product/ marketing fit -- Growth-stage companies: scaling to success -- Enterprise companies: consistent product innovation -- The root causes of failed product efforts -- Beyond lean and agile -- Key concepts -- The right people. Product teams. Principles of strong product teams -- The product manager -- The product designer -- The engineers -- Product marketing managers -- The supporting roles -- Profile: Jane Manning of Google -- People @ Scale. The role of leadership -- The head of product role -- The head of technology role -- The delivery manager role -- Principles of structuring product teams -- Profile: Lea Hickman of Adobe -- The right product. Product roadmaps. The problems with product roadmaps -- The alternative to roadmaps -- Product vision. Product vision and product strategy -- Principles of product vision -- Principles of product strategy -- Product principles -- Product objectives. The OKR technique -- Product team objectives -- Product @ Scale. Product objectives @ Scale -- Product evangelism -- Profile: Alex Pressland of the BBC -- The right process. Product discovery. Principles of product discovery -- Discovery techniques overview -- Discovery framing techniques. Opportunity assessment technique -- Customer letter technique -- Startup canvas technique -- Discovery planning techniques. Story map technique -- Customer discovery program technique -- Profile: Martina Lauchengco of Microsoft -- Discovery ideation techniques. Customer interviews -- Concierge test technique -- The power of customer misbehavior -- Hack days -- Discovery prototyping techniques. Principles of prototypes -- Feasibility prototype technique -- User prototype technique -- Live-data prototype technique -- Hybrid prototype technique -- Discovery testing techniques. Testing usability -- Testing value -- Demand testing techniques -- Qualitative value testing techniques -- Quantitative value testing techniques -- Testing feasibility -- Testing business viability -- Profile: Kate Arnold of Netflix -- Transformation techniques. Discovery Sprint technique -- Pilot team technique -- Weaning an organization off roadmaps -- Process @ Scale. Managing stakeholders -- Communicating product learnings -- Profile: Camille Hearst of Apple -- The right culture. Good product team/bad product team -- Top reasons for loss of innovation -- Top reasons for loss of velocity -- Establishing a strong product culture.
520 ## - SUMMARY, ETC.
Summary, etc "How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations, dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories and profiles of some of today's most successful product managers and technology powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix. INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new, sharing the latest practices and techniques of todays most successful tech product companies, and the men and women behind every great product."-- Provided by publisher.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Quality of products.
9 (RLIN) 34890
Topical term or geographic name as entry element Consumer satisfaction.
9 (RLIN) 17273
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 17274
Topical term or geographic name as entry element Production planning.
9 (RLIN) 29548
Topical term or geographic name as entry element New products.
9 (RLIN) 320810
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 128 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ NS
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 30/07/2020 53 861.00   HF5415.157 .C34 2018 31379008338056 15/10/2020 1822.00 30/07/2020 Book

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544