Converging media : (ระเบียนเลขที่ 713135)

000 -LEADER
fixed length control field 02236cam a2200361 i 4500
001 - CONTROL NUMBER
control field on1003193247
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215152830.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201215s2019 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017034858
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190646653 (paperback)
International Standard Book Number 0190646659 (paperback)
International Standard Book Number 9780190646721
International Standard Book Number 0190646721
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1003193247
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .P38 2019
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 537685
Personal name Pavlik, John V.
Fuller form of name (John Vernon)
245 10 - TITLE STATEMENT
Title Converging media :
Remainder of title a new introduction to mass communication /
Statement of responsibility, etc John V. Pavlik, Shawn McIntosh.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 466 p. :
Other physical details ill. (some col.), col. map.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
520 ## - SUMMARY, ETC.
Summary, etc "Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2751
Topical term or geographic name as entry element Mass media.
9 (RLIN) 412310
Topical term or geographic name as entry element Digital media.
9 (RLIN) 209511
Topical term or geographic name as entry element Internet.
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 449669
Personal name McIntosh, Shawn.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 52 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ RP
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 15/12/2020 89 5160.00 1 1 P90 .P38 2019 31379016161987 31/08/2021 15/12/2020 15/12/2020 10420.00 15/12/2020 Book

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