Social media campaigns : (ระเบียนเลขที่ 715862)

000 -LEADER
fixed length control field 02525cam a22003618i 4500
001 - CONTROL NUMBER
control field on1176316166
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210508100458.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210304s2021 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020031483
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367896201 (pbk.)
International Standard Book Number 0367896206 (pbk.)
International Standard Book Number 9780367896294 (hbk.)
International Standard Book Number 036789629X (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1176316166
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .K56 2021
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 814860
Personal name Kim, Carolyn Mae.
245 10 - TITLE STATEMENT
Title Social media campaigns :
Remainder of title strategies for public relations and marketing /
Statement of responsibility, etc Carolyn Mae Kim.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 209 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Revised edition of the author's Social media campaigns, 2016.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes new end-of-chapter activities to guide students in the initial campaign planning phase added content on influencers and crowd-funding coverage of research evaluation, the implications of findings, and articulating the ROI expanded discussion of ethical considerations in campaign design and data collection and analysis The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides".
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 377814
Topical term or geographic name as entry element Internet in public relations.
9 (RLIN) 216499
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 580542
Topical term or geographic name as entry element Social media.
9 (RLIN) 181472
Topical term or geographic name as entry element Public relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 5 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ PN
ผู้ตรวจสอบหัวเรื่องและเลขหมู่ PR
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Faculty of Journalism and Mass Communication Library Faculty of Journalism and Mass Communication Library General Stacks 25/02/2021 67 1725.00 1 HD59 .K56 2021 31379016055486 31/08/2021 05/03/2021 05/03/2021 3550.00 25/02/2021 Book

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