Creative blindness : (ระเบียนเลขที่ 715906)

000 -LEADER
fixed length control field 03642cam a2200301Mi 4500
001 - CONTROL NUMBER
control field on1097194142
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211102083916.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210519s2019 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0857197304
International Standard Book Number 9780857197306
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1097194142
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number BF408
Item number .T766 2019
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 810132
Personal name Trott, Dave.
245 10 - TITLE STATEMENT
Title Creative blindness :
Remainder of title and how to cure it /
Statement of responsibility, etc Dave Trott.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Petersfield, Hampshire :
Name of publisher, distributor, etc Harriman House Ltd,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 217 p.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Pt. 1 Creativity In Unusual Places -- Calling The Play -- When The Problem Is The Opportunity -- Move The Problem Up The List -- Killing Two Birds With One Stoner -- Two Minuses Can Make A Plus -- History Is The Future -- Make Fear Your Friend -- The Trick Is The Treat -- The Predatory Algorithm -- If You Can't Stop It, Steer It -- Sniffing Out The Problem -- Pt. 2 Creative Communication -- Play The Hand You're Dealt -- The Naked Truth -- Reality Is Inside Out -- Our Job Isn't A Summary -- Compared To Watt? -- Have It Crop Up As An Opportunity -- Common Sense Beats Brains -- Who Owns Language? -- Brexit And Behavioural Economics -- Pt. 3 Creative Impact -- Who's A Naughty Boy Then? -- Show Don't Tell -- Unfriendly Fire -- The Wrong Criterion -- Reason Is Emotion -- Advertising Is Bollocks -- Because You're Worth It -- Real Disruption Is Uncomfortable -- Creative Thinking In Space -- A Kernel Of Truth -- Simple Is Harder Than Complicated -- Pt. 4 Practical Creativity -- Triage Thinking -- Pareto With Fries -- Problems Are There To Be Solved -- The Answer Is, It Depends -- Suck On That -- Losers Versus Winners -- Change The Game -- You Can't Change Things Without Changing Them -- Data Can't Think -- Thinking On The Fly -- Why Dressing Up Is Important -- Just Score One Goal -- Miss Shilling's Orifice -- When Marketing Is Creativity -- Pt. 5 Creative Surprises -- Backfire -- Boys With Toys -- Hold On A Minute -- Creativity Takes Guts -- A Creative Disaster -- Jesus H. Christ -- The Power Of Ignorance -- Data Is A Burning Issue -- Water Bomb -- The Chairman's Wife Syndrome -- Pt. 6 Creative Illusions -- Unrequited Love -- We Must Be Seen To Be Seen -- Going Apeshit -- Where Are Our Manners? -- When It's Insane To Be Sane -- Clue Tip -- The Not-So-Great Train Robbery -- Strategy Is Sacrifice -- Winning By A Whisker -- Pt. 7 Creativity In Real Life -- Placebo Advertising -- Up The Wall -- What Are The Odds? -- Losing Your Marbles -- How Advertising Goes Viral -- Simple Doesn't Lie -- Fun Beats Data -- Idiot's Guide To Technology -- It's All Down To Heuristics, Guv -- I Only Want To Play If I Win.
520 ## - SUMMARY, ETC.
Summary, etc Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 10139
Topical term or geographic name as entry element Creative thinking.
9 (RLIN) 256949
Topical term or geographic name as entry element Creative thinking
General subdivision Case studies.
9 (RLIN) 321268
Topical term or geographic name as entry element Problem solving.
9 (RLIN) 336645
Topical term or geographic name as entry element Problem solving
General subdivision Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 8 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ JJ
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Puey Ungphakorn Library, Rangsit Campus Puey Ungphakorn Library, Rangsit Campus General Stacks 18/05/2021 53 588.00 1 2 BF408 .T766 2019 31379015785570 30/11/2021 02/11/2021 1276.00 18/05/2021 Book

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