Branding for dummies / (ระเบียนเลขที่ 715969)

000 -LEADER
fixed length control field 01533cam a2200361 i 4500
001 - CONTROL NUMBER
control field ocn880965432
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210518132724.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210428s2015 njua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111895808X
International Standard Book Number 9781118958087
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)880965432
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .C55 2015
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 815773
Personal name Chiaravalle, Bill.
245 10 - TITLE STATEMENT
Title Branding for dummies /
Statement of responsibility, etc by Bill Chiaravalle and Barbara Findlay Schenck.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc John Wiley & Sons, Inc.,
Date of publication, distribution, etc c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 368 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement For dummies
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
520 ## - SUMMARY, ETC.
Summary, etc Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 551229
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 119899
Topical term or geographic name as entry element Business names.
9 (RLIN) 323478
Topical term or geographic name as entry element Product management.
9 (RLIN) 320808
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 815774
Personal name Schenck, Barbara Findlay.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 611975
Uniform title --For dummies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 164 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ JJ
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Puey Ungphakorn Library, Rangsit Campus Puey Ungphakorn Library, Rangsit Campus General Stacks 27/04/2021 53 589.00 1 22 HF5415.1255 .C55 2015 31379015784193 15/11/2021 18/05/2021 1278.00 27/04/2021 Book

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