B2B digital marketing strategy : (ระเบียนเลขที่ 716701)

000 -LEADER
fixed length control field 04910cam a2200385 i 4500
001 - CONTROL NUMBER
control field on1114094015
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210420095944.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210331s2020 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781789662542 (pbk.)
International Standard Book Number 1789662540 (pbk.)
International Standard Book Number 9781789662566 (hbk.)
International Standard Book Number 1789662567 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1114094015
Canceled/invalid control number (OCoLC)1112895005
-- (OCoLC)1113222227
-- (OCoLC)1114613225
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .H345 2020
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 815420
Personal name Hall, Simon,
Dates associated with a name 1971-
245 10 - TITLE STATEMENT
Title B2B digital marketing strategy :
Remainder of title how to use new frameworks and models to achieve growth /
Statement of responsibility, etc Simon Hall.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 333 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- About the author -- Preface -- 01 The new evolving business landscape -- Introduction -- Changes to the marketing discipline -- New changes in sales -- The new B2B customer -- Legislation and ethics -- Technologies and influence -- The social organization -- References -- Further reading -- PART ONE Developing the B2B digital strategy -- 02 B2B digital marketing strategy -- Introduction -- The digital marketing strategy matrix -- Defining the digital strategy -- first steps -- Alignment: achieving strategic alignment -- Evaluating and selecting strategies
Formatted contents note Digital marketing strategies -- References -- 03 B2B customer journeys and the customer experience -- Introduction -- Customer experience -- Customer touchpoints -- Touchpoint mapping -- Final considerations -- Inbound and outbound views of customer journeys -- References -- Further reading -- 04 B2B personalization marketing and buyer personas -- Introduction -- Types of B2B personalization -- B2B personalization by channel -- The B2B personalization marketing pyramid -- The buyer persona -- Progressive profiling -- References -- Further reading -- 05 B2B customer insights and data management
Formatted contents note Introduction -- Customer insights framework -- Methods for gathering customer insights in B2B -- Quantitative customer insight methods -- Qualitative customer insight methods -- Customer data management -- Types of data in marketing -- Data analytics -- References -- Further reading -- PART TWO The early buyer journey stage -- 06 Generating awareness -- Introduction -- The early buying journey stage -- B2B digital advertising -- Types of advertisement targeting -- B2B social media advertising -- Selecting advertising channels -- Ad retargeting -- B2B content syndication channels
Formatted contents note PR and online PR -- Influencer marketing -- References -- Further reading -- 07 B2B SEO and search strategies -- Introduction -- B2B search engine marketing -- B2B SEO -- Keywords and key phrases -- The long tail of search in B2B -- Keyword and competitor research -- Keywords and the buyer journey -- Link building -- Tools for search engine marketing -- B2B SEM strategies -- References -- Further reading -- 08 B2B websites and website strategies -- Introduction -- Designing a website for B2B -- Website conversion in B2B -- Evaluating B2B websites -- Managing bounce rates -- Website navigation
Formatted contents note Heatmaps -- B2B website strategies -- Other website technologies -- References -- Further reading -- PART THREE Digital for lead generation and lead nurturing -- 09 B2B digital marketing for lead generation -- Introduction -- Lead capture -- Gated content -- Social media and lead generation -- Websites and lead generation -- Email and lead generation -- Webinars -- Defining the lead generation mix -- Lead handover -- Technologies for tracking leads -- References -- Further reading -- 10 B2B digital and lead nurturing -- Introduction -- Types of lead nurture strategies -- Email lead nurturing
520 ## - SUMMARY, ETC.
Summary, etc "B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space"--
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 216499
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 30246
Topical term or geographic name as entry element Internet advertising.
9 (RLIN) 612115
Topical term or geographic name as entry element Social media
General subdivision Marketing.
9 (RLIN) 24825
Topical term or geographic name as entry element Data transmission systems.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 24 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ KB
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 31/03/2021 53 1446.00 1 6 HF5415.1265 .H345 2020 31379016163561 16/07/2021 20/04/2021 20/04/2021 2992.00 31/03/2021 Book

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