Conversational marketing : (ระเบียนเลขที่ 716702)

000 -LEADER
fixed length control field 03319cam a2200313 i 4500
001 - CONTROL NUMBER
control field on1083181280
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210430132915.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210331s2019 njua b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119541837 (hbk.)
International Standard Book Number 1119541832 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1083181280
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.25
Item number .C36 2019
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 815422
Personal name Cancel, David,
Dates associated with a name 1972-
245 10 - TITLE STATEMENT
Title Conversational marketing :
Remainder of title how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) /
Statement of responsibility, etc David Cancel, Dave Gerhardt ; edited by Erik Devaney.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons, Inc.,
Date of publication, distribution, etc c2019
300 ## - PHYSICAL DESCRIPTION
Extent xx, 262 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : The shift from supply to demand -- Part I. The rise of conversational marketing and sales. Your website is leaking revenue (here’s how to fix it) ; The rise of messaging ; The rise of chatbots ; Replacing lead capture forms with conversations ; Ending the Family Feud between marketing and sales -- Part II. Getting started with conversational marketing. Step one : Add real-time messaging to your website and start capturing more leads ; Step two : Give your email marketing strategy a real-time makeover ; Step three : Master the art (and science) of qualifying leads through conversation ; Step four : Filter out the noise and target your best leads ; Step five: Build a lead qualification chatbot (without writing a single line of code) -- Part III. Converting conversational marketing leads into sales. How to put your sales funnel on autopilot ; How sales teams can create a better buying experience with real-time conversations ; How to send sales email sequences that buyers will actually engage with ; Conversational account-based marketing (Abm) and selling (Abs) -- Part IV. After the sale. Continuing the conversation ; A conversational approach to customer success ; Measuring conversational marketing and sales performance.
520 ## - SUMMARY, ETC.
Summary, etc "Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers."
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 185832
Topical term or geographic name as entry element Selling.
9 (RLIN) 446
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 815424
Personal name Gerhardt, Dave,
Dates associated with a name 1987-
9 (RLIN) 815425
Personal name Devaney, Erik.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN TULIB - 48 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ KB
ผู้ตรวจสอบหัวเรื่องและเลขหมู่ PR
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 31/03/2021 53 789.00 HF5438.25 .C36 2019 31379016163611 01/04/2021 1678.00 31/03/2021 Book

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