Podcasting marketing strategy : (ระเบียนเลขที่ 716703)

000 -LEADER
fixed length control field 03729cam a2200337 i 4500
001 - CONTROL NUMBER
control field on1048443976
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210430131819.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210331s2019 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019004540
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749498542 (hbk.)
International Standard Book Number 0749498544 (hbk.)
International Standard Book Number 9780749486235 (pbk.)
International Standard Book Number 0749486236 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1048443976
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TK5105.887
Item number .R68 2019
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 705763
Personal name Rowles, Daniel.
245 10 - TITLE STATEMENT
Title Podcasting marketing strategy :
Remainder of title a complete guide to creating, publishing and monetizing a successful podcast /
Statement of responsibility, etc Daniel Rowles, Ciaran Rogers.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 251 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Stand out from the social media noise: why you should be podcasting -- Podcast adoption: growth and expansion of podcasting as a popular medium -- Understanding how people really listen to and absorb audio content -- Building genuine personal engagement through podcasting -- How to use podcasts to drive business results -- Understanding the role of podcasts in the user journey -- An introduction into podcast marketing -- What differentiates a great podcast? -- What is digital branding and how does business development fit in? -- Defining your content plan and using content calendars -- Driving action from podcasts -- The importance of landing pages and show notes (and getting SEO right) -- Defining your podcast audience and content -- Understanding and selection of different podcast formats -- Preparing your podcast recording environment -- Choosing your recording hardware and software -- An overview of podcast editing options and how to do it -- Using interviews with influencers to maximize your podcast strategy -- Show branding intros and outros: making the right impression -- Podcast advertising and monetization: where to begin and how to manage -- Publishing and distributing your podcast -- Measuring success: tapping into how and why people listen to our podcast -- The podcast marketing toolkit -- The value of web analytics: measuring the impact of your podcast activity -- Where next for podcasting? Conversational design, artificial intelligence and machine learning -- Future-proofing your podcast strategy for the ever-changing user journey.
520 ## - SUMMARY, ETC.
Summary, etc "Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results." --
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 525111
Topical term or geographic name as entry element Podcasting.
9 (RLIN) 446
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 815421
Personal name Rogers, Ciaran.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 79 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ KB
ผู้ตรวจสอบหัวเรื่องและเลขหมู่ PR
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 31/03/2021 53 819.00 TK5105.887 .R68 2019 31379016163819 01/04/2021 1738.00 31/03/2021 Book

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