Customer data platforms : (ระเบียนเลขที่ 717307)

000 -LEADER
fixed length control field 01466cam a22003258i 4500
001 - CONTROL NUMBER
control field on1221016304
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210727101909.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210524s2021 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020051127
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119790112
International Standard Book Number 1119790115
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1221016304
Canceled/invalid control number (OCoLC)1198018382
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.125
Item number .K54 2021
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 816416
Personal name Kihn, Martin.
245 10 - TITLE STATEMENT
Title Customer data platforms :
Remainder of title use people data to transform the future of marketing engagement /
Statement of responsibility, etc Martin Kihn, Chris O'Hara.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 227 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The customer data conundrum -- The brief, wondrous life of customer data management -- What is a CDP, anyway? -- Organizing customer data -- Build a first-party data asset with consent -- Building a customer-driven marketing machine -- Adtech and the data management platform -- Beyond marketing -- Machine learning and artificial intelligence -- Orchestrating a personalized customer journey -- Connected data for analytics -- Summary and looking ahead.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 11138
Topical term or geographic name as entry element Marketing
General subdivision Data processing.
9 (RLIN) 528040
Topical term or geographic name as entry element Customer relations
General subdivision Data processing.
9 (RLIN) 339300
Topical term or geographic name as entry element Data protection.
9 (RLIN) 325221
Topical term or geographic name as entry element Privacy, Right of.
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 816418
Personal name O'Hara, Chris.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Koha issues (borrowed), all copies 1
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 7 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ SS
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 14/05/2021 53 694.00 1 7 HF5415.125 .K54 2021 31379016165434 02/02/2022 27/07/2021 27/07/2021 1488.00 14/05/2021 Book

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