Big picture strategy : (ระเบียนเลขที่ 720362)

000 -LEADER
fixed length control field 02839cam a2200325 i 4500
001 - CONTROL NUMBER
control field on1139640452
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211025082158.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211025s2021 njuad e b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119712060 (hbk.)
International Standard Book Number 1119712068 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1139640452
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.28
Item number .D365 2021
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 819748
Personal name Dapena-Baron, Marta.
245 10 - TITLE STATEMENT
Title Big picture strategy :
Remainder of title the six choices that will transform your business /
Statement of responsibility, etc Marta Dapena Barón.
246 1# - VARYING FORM OF TITLE
Title proper/short title Big picture strategy :
Remainder of title the 6 choices that will transform your business
Title proper/short title Six choices that will transform your business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 250 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 219-225) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- 1 Your Strategy, Your Choices -- 2 Four Go-to-Market Strategies -- 3 Brands -- 4 The Business Category -- 5 Bodies: The Customer Focus -- 6 Customer Beliefs -- 7 Behaviors: Designing Brand Customer Experiences -- 8 Benchmarks: Learning from Our Work -- Notes --Acknowledgments -- About the Author -- Index.
520 ## - SUMMARY, ETC.
Summary, etc "Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it; The four strategies companies use to launch and grow brands successfully; How to use strategy-integrated metrics to promote continuous learning in organizations; How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues. Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come"--Publisher's website.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 322025
Topical term or geographic name as entry element Business planning.
9 (RLIN) 19079
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 97
Topical term or geographic name as entry element Decision making.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY TULIB - 9 OTHER HOLDINGS
997 ## - STAFF NAME
ผู้ทำรายการ IM
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 15/10/2021 53 737.00 HD30.28 .D365 2021 31379016116460 27/10/2021 837.00 15/10/2021 Book

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