Reading lists forวส 805

  1. Term: ภาคการศึกษาที่ 2
  2. Department: คณะวารสารศาสตร์และสื่อสารมวลชน
  3. Course number: วส 805
  4. Instructors:
    • พจนา ธูปแก้ว (อาจารย์)
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
The dynamics of mass communication : media in transition / Dominick, Joseph R. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P90 .D65 2013 Checked out 31/01/2020
Management of electronic and digital media / Albarran, Alan B. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P96.M34 A4 2017 Checked out 31/01/2020
News evolution or revolution? : the future of print journalism in the digital age / Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books PN4815.2 .N49 2014 Available
The media economy / Albarran, Alan B. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P96.E25 A43 2017 Available
Advertising and promotion : an integrated marketing communications perspective / Belch, George E. Book Pridi Banomyong Library
General Stacks
General Books HF5823 .B4 2012 Available
Media development and management : new horizons / Guha, Biswajeet, Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P96.M34 G784 Available
De-convergence of global media industries / Jin, Dal Yong, Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P96.M34 J56 2013 Available
The business of media : corporate media and the public interest / Croteau, David. Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books P96.E252U6 C76 2006 Available
Human resource management / Dessler, Gary, Book Thammasat Library, Pattaya Campus
General Stacks
General Books COMM HF 2013 622519 Available
Media programming : strategies and practices / Eastman, Susan Tyler. Book Boonchoo Treethong Library, Lampang Campus
General Stacks
General Books COMMD PN 2013 626060 Available
Marketing management strategies / Ferrell, O. C. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.13 .M32567 2011 Available
Out of print : newspapers, journalism and the business of news in the digital age / Brock, George, Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books PN5114.F5 B76 2013 Checked out 31/01/2020
Organizations : behavior, structure, processes / Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HM131 .G52 2012 Available
The four stages of highly effective crisis management : how to manage the media in the digital age / Jordan-Meier, Jane. Book Thammasat Library, Pattaya Campus
General Stacks
General Books P96.M34 J67 2011 Available
Competitive strategy for media firms : strategic and brand management in changing media markets / Chan-Olmsted, Sylvia M. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HE8689.4 .C47 Checked out 31/01/2020
Strategic management in the media : theory to practice / Kung, Lucy. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P96.M34 K864 2017 Available
Marketing strategy : a decision-focused approach / Walker, Orville C. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5415.13 .W35 2014 Available
Media management : a casebook approach / Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P96.M34 M425 2016 Checked out 31/01/2020

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)