Reading lists forวส 805
- Term: ภาคการศึกษาที่ 2
- Department: คณะวารสารศาสตร์และสื่อสารมวลชน
- Course number: วส 805
- Instructors:
- พจนา ธูปแก้ว (อาจารย์)
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| The dynamics of mass communication : media in transition / | Dominick, Joseph R. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P90 .D65 2013 | Checked out | 31/01/2021 | |||
| Management of electronic and digital media / | Albarran, Alan B. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P96.M34 A4 2017 | Checked out | 31/08/2020 | |||
| News evolution or revolution? : the future of print journalism in the digital age / | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | PN4815.2 .N49 2014 | Available | |||||
| The media economy / | Albarran, Alan B. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P96.E25 A43 2017 | Available | ||||
| Advertising and promotion : an integrated marketing communications perspective / | Belch, George E. | Book | Pridi Banomyong Library General Stacks |
General Books | HF5823 .B4 2012 | Available | ||||
| Media development and management : new horizons / | Guha, Biswajeet, | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P96.M34 G784 | Available | ||||
| De-convergence of global media industries / | Jin, Dal Yong, | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P96.M34 J56 2013 | Available | ||||
| The business of media : corporate media and the public interest / | Croteau, David. | Book | Puey Ungphakorn Library, Rangsit Campus General Stacks |
General Books | P96.E252U6 C76 2006 | Available | ||||
| Human resource management / | Dessler, Gary, | Book | Thammasat Library, Pattaya Campus General Stacks |
General Books | COMM HF 2013 622519 | Available | ||||
| Media programming : strategies and practices / | Eastman, Susan Tyler. | Book | Boonchoo Treethong Library, Lampang Campus General Stacks |
General Books | COMMD PN 2013 626060 | Available | ||||
| Marketing management strategies / | Ferrell, O. C. | Book | Professor Sangvian Indaravijaya Library General Stacks |
General Books | HF5415.13 .M32567 2011 | Available | ||||
| Out of print : newspapers, journalism and the business of news in the digital age / | Brock, George, | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | PN5114.F5 B76 2013 | Available | ||||
| Organizations : behavior, structure, processes / | Book | Puey Ungphakorn Library, Rangsit Campus General Stacks |
General Books | HM131 .G52 2012 | Available | |||||
| The four stages of highly effective crisis management : how to manage the media in the digital age / | Jordan-Meier, Jane. | Book | Thammasat Library, Pattaya Campus General Stacks |
General Books | P96.M34 J67 2011 | Available | ||||
| Competitive strategy for media firms : strategic and brand management in changing media markets / | Chan-Olmsted, Sylvia M. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | HE8689.4 .C47 | Available | ||||
| Strategic management in the media : theory to practice / | Kung, Lucy. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P96.M34 K864 2017 | Checked out | 31/01/2021 | |||
| Marketing strategy : a decision-focused approach / | Walker, Orville C. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | HF5415.13 .W35 2014 | Available | ||||
| Media management : a casebook approach / | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | P96.M34 M425 2016 | Checked out | 31/01/2021 |
