Reading lists forวส 260

  1. Department: คณะวารสารศาสตร์และสื่อสารมวลชน
  2. Course number: วส 260
  3. Instructors:
    • วงหทัย ตันชีวะวงศ์
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5415.123 .S48 2013 Available
Advertising : principles & practice / Wells, William, Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5821 .W425 2006 C. 2 Available
Advertising and integrated brand promotion / O'Guinn, Thomas C. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5821 .O38 2015 Available
Advertising & IMC : principles & practice / Moriarty, Sandra E. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5821 .W425 2015 Available
Integrated marketing communications in advertising and promotion / Shimp, Terence A. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.123 .S48 2010 Available
Advertising and promotion : an integrated marketing communications perspective / Belch, George E. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5823 .B4 2015 Available

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)