Reading lists forวส 364
- Department: คณะวารสารศาสตร์และสื่อสารมวลชน
- Course number: วส 364
- Instructors:
- พรทิพย์ สัมปัตตะวนิช (อาจารย์)
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Advertising, promotion, and other aspects of integrated marketing communications / | Shimp, Terence A. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | HF5415.123 .S48 2013 | Available | ||||
| Introduction to marketing communication : an integrated approach / | Burnett, John J., | Book | Professor Sangvian Indaravijaya Library General Stacks |
General Books | HF5415.123 .B87 | Available | ||||
| Integrated marketing communications / | Pickton, David. | Book | Puey Ungphakorn Library, Rangsit Campus General Stacks |
General Books | HF5415.123 .P53 2005 | Available | ||||
| Advertising and promotion : an integrated marketing communications perspective / | Belch, George E. | Book | Pridi Banomyong Library General Stacks |
General Books | HF5823 .B4 2012 | Available | ||||
| Effective marketing communications : a skill and activity-based approach / | Anderson, Alan H., | Book | Puey Ungphakorn Library, Rangsit Campus General Stacks |
General Books | HF5415.123 .A47 | Available | ||||
| Strategic integrated marketing communications / | Percy, Larry. | Book | Professor Sangvian Indaravijaya Library General Stacks |
General Books | HF5415.123 .P47 2014 | Available | ||||
| การสื่อสารการตลาด = Marketing communication. | Book | Pridi Banomyong Library General Stacks |
General Books | HF5415.123 .ก64372 2557 | Available | |||||
| การสื่อสารการตลาด = Marketing communication. | Book | Pridi Banomyong Library General Stacks |
General Books | HF5415.123 .ก64373 2557 | Available |
