Reading lists forวส 364

  1. Department: คณะวารสารศาสตร์และสื่อสารมวลชน
  2. Course number: วส 364
  3. Instructors:
    • พรทิพย์ สัมปัตตะวนิช (อาจารย์)
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5415.123 .S48 2013 Available
Introduction to marketing communication : an integrated approach / Burnett, John J., Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.123 .B87 Available
Integrated marketing communications / Pickton, David. Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5415.123 .P53 2005 Available
Advertising and promotion : an integrated marketing communications perspective / Belch, George E. Book Pridi Banomyong Library
General Stacks
General Books HF5823 .B4 2012 Available
Effective marketing communications : a skill and activity-based approach / Anderson, Alan H., Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5415.123 .A47 Available
Strategic integrated marketing communications / Percy, Larry. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.123 .P47 2014 Available
การสื่อสารการตลาด = Marketing communication. Book Pridi Banomyong Library
General Stacks
General Books HF5415.123 .ก64372 2557 Available
การสื่อสารการตลาด = Marketing communication. Book Pridi Banomyong Library
General Stacks
General Books HF5415.123 .ก64373 2557 Available

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