Reading lists forวส 368

  1. Department: คณะวารสารศาสตร์และสื่อสารมวลชน
  2. Course number: วส 368
  3. Instructors:
    • วงหทัย ตันชีวะวงศ์
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5415.123 .S48 2013 Available
Advertising and integrated brand promotion / O'Guinn, Thomas C. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5821 .O38 2015 Available
การบริหารตราสินค้าไทยด้วยกลยุทธ์ brand portfolio = Managing Thai brands with brand portfolio strategy / วงหทัย ตันชีวะวงศ์. Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.ช75 ว253 ฉ. 5 Withdraw Processing
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane, Reserve Book (7 Days) Professor Sangvian Indaravijaya Library
Circulation Counter
Reserve Books HD69.B7 K45 2013 Available

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