Reading lists forวส 368
- Department: คณะวารสารศาสตร์และสื่อสารมวลชน
- Course number: วส 368
- Instructors:
- วงหทัย ตันชีวะวงศ์
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Advertising, promotion, and other aspects of integrated marketing communications / | Shimp, Terence A. | Book | Faculty of Journalism and Mass Communication Library General Stacks |
General Books | HF5415.123 .S48 2013 | Available | ||||
| Advertising and integrated brand promotion / | O'Guinn, Thomas C. | Book | Professor Sangvian Indaravijaya Library General Stacks |
General Books | HF5821 .O38 2015 | Available | ||||
| การบริหารตราสินค้าไทยด้วยกลยุทธ์ brand portfolio = Managing Thai brands with brand portfolio strategy / | วงหทัย ตันชีวะวงศ์. | Book | Puey Ungphakorn Library, Rangsit Campus General Stacks |
General Books | HD69.ช75 ว253 | ฉ. 5 | Withdraw Processing | |||
| Strategic brand management : building, measuring, and managing brand equity / | Keller, Kevin Lane, | Reserve Book (7 Days) | Professor Sangvian Indaravijaya Library Circulation Counter |
Reserve Books | HD69.B7 K45 2013 | Available |
