Reading lists forวส 462

  1. Department: คณะวารสารศาสตร์และสื่อสารมวลชน
  2. Course number: วส 462
  3. Instructors:
    • วงหทัย ตันชีวะวงศ์
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5415.123 .S48 2013 Available
Advertising and integrated brand promotion / O'Guinn, Thomas C. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5821 .O38 2015 Available
Advertising & IMC : principles & practice / Moriarty, Sandra E. Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5821 .W425 2015 Available
Advertising and promotion : an integrated marketing communications perspective / Belch, George E. Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5823 .B4 2015 Available
การบริหารตราสินค้าไทยด้วยกลยุทธ์ brand portfolio = Managing Thai brands with brand portfolio strategy / วงหทัย ตันชีวะวงศ์. Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.ช75 ว253 ฉ. 5 Withdraw Processing
การโฆษณาข้ามวัฒนธรรม / วงหทัย ตันชีวะวงศ์. Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5821 .ว25 2554 Available
Advertising communications & promotion management / Rossiter, John R. Book Thammasat Library, Rangsit Campus
Book Bank
Book Bank 2559/3795 1997 Withdrawn
Advertising account planning : planning and managing an imc campaign / Kelley, Larry D., Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5823 .K439 2015 Checked out 31/01/2020

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)