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Consumer behavior / William L. Wilkie.

By: Wilkie, William L, 1944-.
Material type: materialTypeLabelBookCall no.: HF5415.3 .W497 1994Publication: New York : Wiley, c1994Edition: 3rd ed.Description: xxxii, 614, [134] p. : ill. (some col.).ISBN: 0471599492.Subject(s): Consumers | Consumer behavior
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