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Advertising and promotion management, by John R. Rossiter and Larry Percy.

By: Rossiter, John R.
Contributor(s): Percy, Larry.
Material type: materialTypeLabelBookCall no.: HF5821 .R65Publication: New York, McGraw-Hill Book (1987)Description: 649 p. illus.Subject(s): Advertising | Sales promotion
List(s) this item appears in: New Books 2017-04 (Foreign)
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Pridi Banomyong Library
General Stacks
General Books HF5821 .R65 (See Similar Items) Available 31379015403505
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5821 .R65 (See Similar Items) C. 2 Available 31379009288136
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