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Advertising and promotion management, by John R. Rossiter and Larry Percy.

By: Rossiter, John R.
Contributor(s): Percy, Larry.
Material type: materialTypeLabelBookCall no.: HF5821 .R65Publication: New York, McGraw-Hill Book (1987)Description: 649 p. illus.Subject(s): Advertising | Sales promotion
List(s) this item appears in: New Books 2017-04 (Foreign)
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