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Effective marketing communications : a skill and activity-based approach / Alan H. Anderson and David Kleiner.

By: Anderson, Alan H, 1950-.
Contributor(s): Kleiner, David.
Material type: materialTypeLabelBookCall no.: HF5415.123 .A47Series: Effective management. Publication: Oxford, U.K. : Blackwell Business, 1995Description: xxx, 249 p. : ill.ISBN: 0631191267.Subject(s): Communication in marketing | Public relations | Customer relations
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Book Book Puey Ungphakorn Library, Rangsit Campus
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