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Consumer behavior / John C. Mowen, Michael Minor.

By: Mowen, John C.
Contributor(s): Minor, Michael, 1950-.
Material type: materialTypeLabelBookCall no.: HF5415.3 .M65 1998Publication: Upper Saddle River, N.J. : Prentice-Hall, c1998Edition: 5th ed.Description: xxi, 696 p. : chiefly col. ill.ISBN: 0137700415.Subject(s): Consumer behavior | Consumers -- United States
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.3 .M65 1998 (See Similar Items) Available 31379000924465

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