Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
By: Burnett, John J
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Contributor(s): Moriarty, Sandra E, (Sandra Ernst).
Material type: 
BookCall no.: HF5415.123 .B87Publication: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxxv, 659, [71] p. : chiefly col. ill.ISBN: 0138957568.Subject(s): Communication in marketing | Advertising campaigns
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Reading lists |
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Book
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Professor Sangvian Indaravijaya Library General Stacks | General Books | HF5415.123 .B87 (See Similar Items) | Available | 31379001094367 |
Total holds: 0
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