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The handbook of strategic public relations & integrated communications / [edited by] Clarke L. Caywood.

Contributor(s): Caywood, Clarke L, 1947-.
Material type: materialTypeLabelBookCall no.: HM263 .H26Publication: New York : McGraw-Hill, c1997Description: xxvi, 574 p. : ill.ISBN: 0786311312.Subject(s): Public relations | Communication in management | Communication in marketing
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