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Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

By: Pelton, Lou E.
Contributor(s): Strutton, David | Lumpkin, James R.
Material type: materialTypeLabelBookCall no.: HF5415.129 .P45Series: The Irwin series in marketing.Publication: Boston, Mass. : Irwin, c1997Description: xxii, 728 p. : ill.ISBN: 025617802X.Subject(s): Marketing channels | Relationship marketing
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