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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

By: Temporal, Paul.
Material type: materialTypeLabelBookCall no.: HD69.B7 T46Publication: Singapore : John Wiley, c2000Description: ix, 261 p. : ill.ISBN: 0471835765.Subject(s): Brand name products -- Case studies | Marketing -- Case studies | Competition, International -- Case studies | กต 316 Highly correlated | MK 316 Highly correlated
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Pridi Banomyong Library
General Stacks
General Books HD69.B7 T46 (See Similar Items) C. 2 Available 31379001880211
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 T46 (See Similar Items) Available 31379001832220
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