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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

By: Temporal, Paul.
Material type: materialTypeLabelBookCall no.: HD69.B7 T46Publication: Singapore : John Wiley, c2000Description: ix, 261 p. : ill.ISBN: 0471835765.Subject(s): Brand name products -- Case studies | Marketing -- Case studies | Competition, International -- Case studies | กต 316 Highly correlated | MK 316 Highly correlated
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book Pridi Banomyong Library
General Stacks
General Books HD69.B7 T46 (See Similar Items) Show map C. 2 Available 31379001880211
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HD69.B7 T46 (See Similar Items) Show map Available 31379001832220
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