Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

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BookCall no.: HD69.B7 T46Publication: Singapore : John Wiley, c2000Description: ix, 261 p. : ill.ISBN: 0471835765.Subject(s): Brand name products -- Case studies

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Pridi Banomyong Library General Stacks	General Books	HD69.B7 T46 (See Similar Items)	C. 2	Available		31379001880211
Book	Puey Ungphakorn Library, Rangsit Campus General Stacks	General Books	HD69.B7 T46 (See Similar Items)		Available		31379001832220

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Previous	HD69.B7 R5374 Power brands : measuring, making and managing brand success /	HD69.B7 S68 Total branding by design : how to make your brand's packaging more effective /	HD69.B7 T4487 Asia's star brands /	HD69.B7 T46 Branding in Asia : the creation, development, and management of Asian brands for the global market /	HD69.B7 T76 Big brands, big trouble : lessons learned the hard way /	HD69.B7 W36 2008 Brand in China /	HD69.B7 W453 2009 Designing brand identity : an essential guide for the entire branding team /	Next