Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

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BookCall no.: HD69.B7 T46Publication: Singapore : John Wiley, c2000Description: ix, 261 p. : ill.ISBN: 0471835765.Subject(s): Brand name products -- Case studies

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Pridi Banomyong Library General Stacks	General Books	HD69.B7 T46 (See Similar Items) Show map	C. 2	Available		31379001880211
Book	Puey Ungphakorn Library, Rangsit Campus General Stacks	General Books	HD69.B7 T46 (See Similar Items) Show map		Available		31379001832220

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Previous	HD69.B7 R5374 Power brands : measuring, making and managing brand success /	HD69.B7 S68 Total branding by design : how to make your brand's packaging more effective /	HD69.B7 T4487 Asia's star brands /	HD69.B7 T46 Branding in Asia : the creation, development, and management of Asian brands for the global market /	HD69.B7 T76 Big brands, big trouble : lessons learned the hard way /	HD69.B7 W36 2008 Brand in China /	HD69.B7 W453 2009 Designing brand identity : an essential guide for the entire branding team /	Next