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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J, 1948-.
Material type: materialTypeLabelBookCall no.: HF5821 .O38 2000Publication: Cincinnati, Ohio : South-Western College, c2000Edition: 2nd ed.Description: xxxvii, 694 p. : col. ill.ISBN: 0324006616.Subject(s): Advertising | Advertising media planning
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Pridi Banomyong Library
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General Books HF5821 .O38 2000 (See Similar Items) Show map Available 31379001976092
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