International advertising : realities and myths / edited by John Philip Jones.
Contributor(s): Jones, John Philip.Material type: BookCall no.: HF5823 .I58Publication: Thousand Oaks, Calif. : Sage Publications, c2000Description: 412 p. : ill.ISBN: 0761912452.Subject(s): Advertising | Advertising media planning | Comparison advertising
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Book||Faculty of Journalism and Mass Communication Library General Stacks||General Books||HF5823 .I58 (See Similar Items)||Available||31379007612428|
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|HF5823 .G563 2011 The Globalization of advertising : agencies, cities and spaces of creativity /||HF5823 .H567 Advertising is dead : long live advertising! /||HF5823 .H5674 2008 Advertising next : 150 winning campaigns for the new communications age /||HF5823 .I58 International advertising : realities and myths /||HF5823 .J47 Advertising management /||HF5823 .J593 Fables, fashions, and facts about advertising : a study of 28 enduring myths /||HF5823 .J84 2009 Advertising management /|
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