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Promotion and marketing for broadcasting, cable, and the web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Contributor(s): Eastman, Susan Tyler, 1939- | Ferguson, Douglas A | Klein, Robert A, 1928-.
Material type: materialTypeLabelBookCall no.: HE8689.7.M37 P76 2002Publication: Boston : Focal, c2002Edition: 4th ed.Description: xiii, 274 p. : ill.ISBN: 024080497X.Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- Marketing
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