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Building brands & believers : how to connect with consumers using archetypes / Kent Wertime.

By: Wertime, Kent.
Material type: materialTypeLabelBookCall no.: HF5415.3 .W43Publication: Singapore : Wiley (Asia), c2002Description: xvi, 267 p.ISBN: 0470820675.Subject(s): Brand choice | Marketing -- Psychological aspects | Consumer behavior | Archetype (Psychology)
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